Est. 1989 | P: (07) 5527 0314 | M: 0411 134 507 info@localnewsletters.com | www.localnewsletters.com December 2024 No. 115 Gold Coast FREE! WIN! CONCERT TICKETS, GIFT CARDS, Book Giveaway! The festive season is here! We are now on the countdown for all of your favourite free end-ofyear festivities, where the jingle bells rock and sleigh bells ring, so make sure you save the date for when the Christmas carollers sing. Christmas Music in the Village - 4 December from 6.30pm - 8pm, Cuddihy Park, Swan Lane, Mudgeeraba. A wholesome night of Christmas carols. Brought to you by the Hinterland Community Band and SonyQ Edge Choir. Bring your picnic rug, sample the local eats, and settle into the grass for an evening of nostalgic Christmas tunes in Mudgeeraba. North Burleigh Carols by the Sea - 5 December from 4pm - 8pm, Ed Hardy Park, The Esplanade, Miami. North Burleigh Carols by the Sea will provide a festive mixture of children’s activities, food trucks and markets from 4pm, followed by Christmas-themed stage entertainment including carols, community groups and live music beginning at 6pm. Tugun Lights Up - 7 December from 4pm - 8:30pm, Toolona Street, Tugun. Dine under the stars at one of the fantastic local cafés or restaurants, check out the local business offerings or visit the Christmas market stalls. There will be plenty of children’s entertainment on offer throughout the program, with Santa making a special appearance! AUTHORISED DEALER We are the Adjustable Bed Specialists www.bedsrus.com.au BEDS US R Home of the Australian Made Mattress SALE BEST Range BEST Prices BEST Advice P P PSee us today for . . . STOREWIDE HUGE SAVINGS ...ON NOW! Homeworld Helensvale 5502 7227 | Tweed Mall 0414 570 839 Logan Hyperdome 0438 997 250 | Also Browns Plains - Macgregor - Noosa CHRISTMAS SPECIALS cont. page 2
2 Supporting Primary Carers: Resources and Solutions We are open during the Christmas period to help your loved one Being a primary carer for a loved one is both fulfilling and challenging. On the Gold Coast, various resources and support systems are available to help carers manage their responsibilities and maintain their well-being. At Home Care Assistance Gold Coast, we recognise the demands of caregiving and have compiled this guide to offer practical information and support options. Understanding the Role of Primary Carers Primary carers provide essential care and emotional support for loved ones, often round the clock. Whether caring for an elderly parent, a spouse with a chronic condition, or a child with special needs, carers face significant challenges, including physical and emotional strain, social isolation, financial stress, and burnout. Acknowledging these difficulties is crucial to seeking the right support. Home Care Assistance Resources We provide a wealth of resources, including articles, caregiving guides, stress management tips, and advice on navigating healthcare systems. Specialised information on topics like dementia care and post-operative support equips carers to deliver quality care while safeguarding their own health. Respite Care Services Respite care provides temporary relief by ensuring loved ones receive professional care while carers take necessary breaks. This service is vital for preventing burnout and maintaining overall well-being. Support Groups Joining a support group fosters connection, emotional support, and practical advice. Groups tailored to specific conditions, such as dementia or disability, offer opportunities to share experiences and gain valuable insights. Educational Workshops and Training Workshops and training enhance carers’ skills in areas such as medical condition management, caregiving techniques, and self-care strategies, boosting their confidence and effectiveness. How Home Care Assistance Gold Coast Can Help Professional home care services can alleviate many caregiving challenges. We create personalised care plans that address the unique needs of both carers and care recipients. Our services include: Personal Care: Assistance with daily activities like bathing and grooming. Companionship: Social interaction to reduce isolation. Medication Management: Ensuring medications are taken correctly. Nutritional Support: Meal planning and preparation. Transportation: Help with appointments and errands. Household Assistance: Light housekeeping and errands. By partnering with carers, we ensure continuity of care while allowing them to rest and recharge. Accessing these resources and professional support empowers carers to maintain a healthy balance, ultimately improving outcomes for both carers and their loved ones. Contact Home Care Assistance Gold Coast today to learn more about our services. see advert page 3 Cooly Carols - 8 December from 5.30pm – 7.30pm, Queen Elizabeth Park. Sing along to your all-time favourite carols, enjoy a delicious assortment of food trucks, the big man in red will be flying in and we’ll finish the night with a sparkling fireworks finale! Auslan interpreters will be on stage to ensure an accessible and welcoming experience. Carols in Coomera - 14 December from 4.30pm – 6.30pm, Coomera Sports Park. Kicking off at 4:30pm this free, family friendly event where you can expect a spectacular Christmas show with delicious food trucks, free kids activities and a visit from the big man in red! Auslan interpreters will be on stage to ensure an accessible and welcoming experience for all attendees. Varsity Carols by the Lake - 14 December from 4pm - 8pm, Waterfront Stage, Varsity Promenade, 240 Varsity Parade. Celebrate Christmas with carols, Santa, fireworks and more! Featuring live stage entertainment, Christmas carols, Santa, fireworks over the beautiful Lake Orr and much more! Carols on the Beach - 15 December from 5pm – 8pm, Surfers Paradise Beach. Lenny Pearce – maker of toddler techno, one of the world’s fastest rising artists in the electronic music scene. Emma Memma – ARIA-winning children’s music and dance show extraordinaire, hosted by Matty J and Laura! Get ready to sing your hearts out to the best modern and traditional carols in a 3-hour festival of Christmas fun with a sparkly fireworks finale. Auslan interpreters will be on stage to ensure an accessible and welcoming experience. Currumbin Christmas Carols - 16 December from 5:30pm - 8pm, Galleon Park, 59 Galleon Way, Currumbin Waters. The annual Currumbin Community Christmas Carols will convert the popular Galleon Park into a free festive celebration! The event will commence at 5:30pm, featuring fun area entertainment and live stage performances until 8pm. Plus, the big man in the red suit – Santa – and a spectacular laser light show! There will be heaps of festive food trucks and attractions throughout! Bring the family along and be prepared to sing and dance! Southport Community Christmas Carols - 21 & 22 December 2024 from 4pm - 7pm, Southport Church of Christ, 1 Griffith Way, Southport. We’re putting on two afternoons of festive family fun as we celebrate Christmas together! Join us for a our annual Southport Community Christmas Carols! Join us from 4pm for free food and outdoor activities including a sausage sizzle, jumping castle, photo booth and more. At 5:30pm, sing along to all your favourite carols from the comfort of an air conditioned auditorium. This is a 100% free community event. For more Christmas events: whatsongoldcoast.com.au
3 www.homecareassistancegoldcoast.com.au LOCAL HOME CARE PROVIDER Getting Started? 07 5528 1643 Changing the Way the World Ages... 30309/9 Lawson Street, Southport 4215 | (07) 5528 1643 www.homecareassistancegoldcoast.com.au We Do Home Care Differently Approved Provider of Home Care Packages u 24/7 Live-In and Hourly Care from Coolangatta to Logan, The Scenic Rim, Redlands and parts of Ipswich u Consistency of care with carefully matched Carers u Cognitive TherapeuticsTM to boost brain health u Zero exit fees, zero start up fees - so more care hours for you • Social Support and Companionship Support/transport to go appointments, shopping and social functions. • Meal Preparation Nutrition, cooking and hydration needs. • Personal Assistance Grooming, bathing, dressing, continence and mobility • Respite Care Assisting family members to take a well-deserved break with needed. • Cleaning and Maintaining the Home Washing windows, clearing gutters & other services as needed. • Medication Prompting Ensuring the right medication is taken at the right time. • Laundry Washing, drying, ironing and organising. • Pet Care Walks, feeding and other care to keep your pet happy and well. • Gardening Keep your garden beautiful with weeding, lawn mowing, pruning. • Nursing, Allied Health and Therapy Services eg: speech therapy, podiatry, occupational or physiotherapy services and other clinical services such as hearing and vision services. • Mobility and dexterity, providing walking frames, bed rails, pressure-relieving mattresses, etc. What services can you access under home care packages? To get approved for services you need to register with the Government’s My Aged Care. Phone us on 07 5528 1643 after getting approved for your Home Care Package. Government Approved Provider We provide high level professional care, in the comfort of your own home. Our dedicated team of skilled healthcare professionals are able to support and assist you in keeping your dignity and comfort as you age well. We offer 24/7 personalised on-call support and care from our trained carers and nurses. Local Approved Government Homecare Package Provider We are open during the Christmas period to help your loved one
4 We are a small team that prepares freshly made, homecooked style meals using local farm produce, paired with high-quality, sustainably sourced meats and seafood. Our meal services accommodate a variety of dietary needs, offering a changing menu each week to keep you nourished and satisfied. A testimonial from a happy customer . . . “I first learnt of Open Sauce Kitchen while flicking through a copy of Over Fifties magazine and waiting for a coffee. I am 80 years young and past cooking. My go-to was frozen meals or toast. Hence my interest in the Open Sauce article. I forgot to mention that I have problems with certain foods like gluten, garlic and onion plus I don’t eat red meat. I had nothing to lose, I made contact with Catherine. It was not an easy ask for any kitchen to take on, least of all one that offered FRESH meals with menu selections that changed each week. But not for Catherine. I started with 5 meals the first week. I couldn’t believe how tasty and fresh the greens were, it was great tasting beans that still had crunch and broccoli that was still that beautiful green. Every meal was made with the same love and care. You know when someone’s passionate about cooking. You can taste it, smell it and look forward to it. It’s like you’re sitting in Catherine’s family kitchen. I still have that feeling 5 weeks on. Now I receive 7 dinners a week. Thank you Catherine.” Wilma from Studio Village For further information please contact Catherine Eibner, on 0400 404 166 or www.opensaucekitchen.com Wholesome Meals Made Fresh with Local Goodness Ljɤ ڑ Ǹͅ ɤ ڑ Ǹ˷ ڑ Ǹ̻̻̇ͅ Τɤɒ ڑ ¡̇ ˰ɤ ڑ IǸͅ ɤ ڑ ŶǸɆˋǸʊɤ ڑ Ի¡IŶԼ ̻̇ͅڑ Τʧɒɤͅ NJɄ ȠɄʳʇɄ΄Ʉ Ʉ΄Ʉ̥ Ζ˧˗Ʉ ̓ ɴ˧ͣ ʳȳ ȠɄ ǹȠʳɄ ͔ ˧ ǹȧȧɄ̓̓ ǹɥɥ˧̥ ȳǹȠʳɄՏ ʳ˧ȧǹʳʳΖ ːǹȳɄՏ ˗͔̥ͣ ʇ͔ ʇ˧ͣ̓ ːɄǹʳ̓ Ր ¤˧Έ ȳ˧Ʉ̓ ʇ͔ Έ˧̥ lzԏ ł˗ȧɄ ǹ̛̛̥ ˧΄Ʉȳ ȠΖ Ζ˧̥ͣ Lǹ̥ Ʉ Ÿ̥ ˧΄ʇȳɄ̥ Տ Ζ˧ͣ Έʇʳʳ ˧˗ʳΖ ȠɄ ǹ̓ lzɄȳ ͔ ˧ ̛ ǹΖ ӬӨ ج ˧ɥ ͔ ɴɄ ːɄǹʳ ȧ˧͔̓ ̛ͣ ɥ̥ ˧˗͔ ΈɴɄ˗ Ζ˧ͣ ̛ ʳǹȧɄ Ζ˧̥ͣ ˧̥ ȳɄ̥̓ Ր NJɄ ͔ ɴɄ˗ ʳʇǹʇ̓ Ʉ Έʇ͔ ɴ Ζ˧̥ͣ Lǹ̥ Ʉ Ÿ̥ ˧΄ʇȳɄ̥ ͔ ˧ ̥ Ʉȧ˧΄Ʉ̥ ͔ ɴɄ Ƞǹʳǹ˗ȧɄՐ We are an approved Home Care Package (HCP) provider We believe everyone should be able to access affordable, locally made, nutritious meals. What is the process? 1 Apply via www.opensaucekitchen.com.au 2 Your Care Provider will receive the application for approval. 3 You will be notified when approved, and be able to place your order whilst only paying 30% upfront every time. We liaise with your Care Provider to collect the remaining funds. Scan the QR code to view our menu and to create your Open Sauce Kitchen account. 5/7-9 De Barnett St Coomera PH: 0400 404 166 www.opensaucekitchen.com.au How does it work? Once approved by your Care Provider, you will only be asked to pay 30% of the meal cost upfront when you place your orders. We then liaise with your Care Provider to recover the balance. THINKING OF SELLING YOUR PROPERTY? Alistair Hamilton Principal / Agent 0413 945 599 5518 3294 WE ONLY CHARGE 1% COMMISSION SAVING YOU THOUSAND$ OF DOLLARS! SELLING ALL OVER THE COAST email@onepercentgcrealty.com.au www.onepercentgcrealty.com.au GIVING 100% SERVICE Rock for a Cause: Bands Unite to Support Christmas Food Box Appeal On the back of high inflation and the current cost of living crisis, people across Australia are being forced to ration food to afford other essential items, according to the Australian Council of Social Services (ACOSS). In an attempt to help support the Northern Gold Coast Emergency Community Care Programme to provide Christmas food boxes to those in need in our community, two awesome bands have come together to host this exciting afternoon event. Both bands are performing free of charge, with all profit from ticket sales being donated to the Christmas food box appeal. The event is being hosted in conjunction with the Coomera River Rotary Club. Come along and support this exciting event, including Revolution Rock a Tribute to THE CLASH & Setting sons a Tribute to the JAM. Tickets available https://www.mosdesertclubhouse. com/events/the-clash-the-jam-tribute
5 Shop 4 41 Ferry Rd Southport Shop 2 14-16 Loganlea Rd Waterford West Phone 1800 03 03 00 www.adaptiveequipment.com.au MONDAY TO FRIDAY 8.30AM TO 5PM An Independent, Gold Coast family owned business Our range offers high-quality mobility products at prices that are more affordable than other brands without compromising performance or comfort. Whether you prefer an in-home or in-store trial, or want the convenience of purchasing online, the Yoga range provides a flexible, stress-free shopping experience to help you find the perfect solution for your needs. Discover the difference in quality and affordability today! INTRODUCING THE YOGA RANGE... expertly designed to empower individuals seeking enhanced independence in their everyday lives. YOGA DAY TRIPPER SUPER LITE - CARBON FIBRE- ELECTRIC WHEELCHAIR on all items at https:// adaptiveequipment.com.au/ collections/yoga-products YOGA DAY TRIPPER ULTRA LITE - CARBON FIBRE - POWERED WHEELCHAIR YOGA DAY TRIPPER LITE - ALUMINIUM POWERED WHEELCHAIR YOGA ARTISTA - FOUR MOTOR LIFT RECLINER CHAIR YOGA QUAD LIFT HAGRID - BARIATRIC LIFT RECLINER CHAIR YOGA OPULENT - FOUR MOTOR - AIR MASSAGE CHAIR YOGA ZERO G - SINGLE MOTOR LIFT RECLINER CHAIR POWERED WHEELCHAIRS RECLINE LIFT CHAIRS Save over 30% BRING THIS FLYER/ADVERT COPY FOR AN ADDITIONAL $50 OFF ON ALL OUR WEBSITE PRICES. Offer valid until 31/12/24 $2,697 $1,897 YOGA DAY TRIPPER AUTO RECLINE - ALUMINIUM ELECTRIC WHEELCHAIR $2,497 $3,497 YOGA POCKET ROCKET CRUISER - PULL-APART SCOOTER YOGA POCKET ROCKET HOPPER - PULL-APART MOBILITY SCOOTER YOGA POCKET ROCKET EASY FOLD MOBILITY SCOOTER PULL APART & FOLDING SCOOTERS $1,797 $1,897 $2,597 $1,897 $3,397 $2,997 $1,297 COME EXPLORE OUR ENTIRE RANGE! MORE THAN WHAT’S ON THIS AD! CALL OR VISIT US TODAY! WALKERS • WHEELCHAIRS • SCOOTERS • POWERCHAIRS BATHROOM AIDS • BEDROOM AIDS • DAILY LIVING AIDS REGISTERED NDIS PROVIDER Premium Quality. Unimaginably Affordable.
6 Welcome to For Enquiries and Bookings phone 0417 855 512 0417 855 512 SPOTTO DRIVING SCHOOL We offer tailored programs encompassing P Age Assessment P Disability Driving Instruction P Neuro Diversity P Upskilling Your path to safe, confident driving begins here Let’s hit the road together! One-Off or Package Lessons Gift Vouchers Available SPOTTO DRIVING SCHOOL GOLD COAST Keeping the Wheels Turning: Driving Tips for the Over-50s Ah, the open road! There's nothing quite like the freedom of hopping into your car and heading out on an adventure. But as we collect more birthdays, it's important to ensure our driving skills are as polished as our favourite pair of sunglasses. Here's a friendly guide to keep you cruising safely and confidently. Navigating the Road Ahead As we age, a few things might change—like the colour of our hair or our taste in music. Similarly, our driving skills might need a little tune-up: Vision and Hearing: Just like your old record player, sometimes things don't sound or look as clear as they used to. Regular check-ups with your eye doctor and audiologist can help keep everything in focus and in tune. After all, seeing that stop sign before you reach it is always a good idea! Reaction Times: Remember when you could catch a fly with chopsticks? Okay, maybe that was just in the movies. Still, slower reaction times mean it's wise to keep a bit more distance between you and the car ahead—just in case. Think of it as giving yourself a little extra breathing room. Physical Flexibility: If turning your head feels like doing yoga, it might be time for some gentle exercises. Keeping limber can help you check those pesky blind spots without pulling a muscle. A few stretches each morning can go a long way in keeping you comfortable behind the wheel. Smart Driving Habits Here are some practical tips to keep you rolling smoothly: Health Check-Ups: Think of these as pit stops for your body. Regular visits to your doctor can ensure you're fit for the road. Monitoring conditions like arthritis or diabetes can prevent surprises that might affect your driving. Choosing the Right Vehicle: Consider cars with features like automatic braking or lane departure warnings. Think of them as your trusty co-pilot, minus the backseat driving. These features can make driving easier and safer, giving you peace of mind on every journey. Driving Conditions: Night driving can be tricky—kind of like trying to find your glasses without your glasses. Stick to daylight hours when possible. If you must drive at night, ensure your headlights are clean and properly aligned. Route Planning: Avoid those labyrinthine routes that make you feel like you're auditioning for a maze challenge show. Familiar roads are your friends. Planning ahead can also reduce stress and help avoid unexpected detours. Embracing Technology We know learning new tech can feel like trying to teach an old dog new tricks. But modern cars come with gadgets that would make James Bond jealous. Features like blind spot monitoring and parking assistance can be lifesavers—literally! Don't hesitate to ask for help from family or friends to get familiar with these tools; they’re there to make your life easier. Community Connections and Support At Spotto Driving School, we're committed to helping our seasoned drivers stay safe and confident on the road. We offer: Driver Refresher Lessons: These sessions provide updates on traffic laws, defensive driving techniques, and how to handle new technology in vehicles. They're a great way to brush up on skills and learn something new. Tech Tutorials: Get hands-on experience with modern car features from friendly experts who promise not to laugh if you call it "fancy wizardry." Understanding these technologies can transform how you drive. Participating in these lessons and receiving the support you need to enhance your driving skills will ensure you remain an independent powerhouse. Driving is more than just getting from point A to point B; it's about independence and adventure. By staying proactive about health, embracing technology (even if it means asking your grandkids for help), and adjusting habits, you'll keep enjoying the ride safely. So buckle up, adjust those mirrors, and hit the road with confidence—your next great journey awaits! Remember, every mile is a story waiting to be told, so let's ensure they're all good ones! THE VILLAGE - HERITAGE B&B - The Village B&B is a 120-year-old heritage Queenslander in the heart of historic Mudgeeraba. Join us Wednesday to Sunday for an indulgent High Tea or a Casual Lunch, all homemade on site. For more information and bookings please contact us Liz 0448 722 233 or Rich 0410 210 858 heritagehightea thevillagebnb www.thevillagebnb.com.au 65 Railway Street, Mudgeeraba We also cater for groups, baby showers & family events (available 7 days if pre booked).
7 Most health funds do not roll over your benefits that are left unused as of 31 December. If you have Private Health Insurance for major dental, then now is the time to act!! So if you are in need of new dentures in 2024 why not make an appointment with Noble Denture Design today to get your new dentures. There are some really good reasons for calling Noble Denture Design TODAY. We accept ALL Health Funds and ALL claims are processed in our Clinic. Your First Consult is FREE! To find out more, call Rachel at Noble Denture Design today. Ph: 55252899 Health Fund End of Year Reminder – Don’t Miss Out on Your Benefits NOW OPEN in Robina Village ATTENTION: All Health Fund Members, the end of the calendar year is fast approaching. 1st January 2018 is the time of year when most health funds will reset their annual benefits. Most health funds do not roll over the benefits that are left unused as at 31 December, so the portion of your benefits not used by 31 December (2017) s lost on 1 January each year. These are benefits for which you have already paid and are entitled to. If you have recently discussed treatment with your dentist or dental prosthetist and would like to utilise your health fund benefits for 2017 give us a call to find out more. As our busy end-of-year period approaches, we would like to take this opportunity at Noble Denture Design, to remind our patients and new patients to check their health fund limit and make the most out of their health fund benefits for their dental needs. Whether you need new dentures, a recline/repair or would ike a spare set, or you simply wish to make an appointment (with no out of pocket cost to you under your private health nsurance) for a checkup, give Noble Denture Design a call today to find out more. Ph: 5525 2899 171 | Dental Care Join www.livewellclub.c Health Fund End of Year Reminder – Don’t Miss Out on Your Benefits Registered with the Dental Board of Australia & Australian Dental Prosthetics Assoc. Ltd. Merry Christmas! • Implant Dentures • Health Funds & Veterans Affairs • Precision Dentures • Mouthguards/Splints • Same Day Repairs & Relines DENTURES DIRECT TO PUBLIC NEED NEW DENTURES? CALL SOMEONE WHO CARES! Custom made aesthetically designed natural looking dentures that you can wear with a confident smile.
8 Embracing Beauty in Menopause and Beyond As women navigate the journey of menopause, it’s essential to address the significant changes that occur in our skin. Between 45 and 55, our bodies undergo a transformation, and our skin is no exception. The decline of estrogen, progesterone, and testosterone hormones leads to a loss of collagen, resulting in fine lines, wrinkles, and sagging skin. In fact, women lose up to 30% of collagen in the first five years of menopause, followed by a 2% annual decline. Breaking Down the Challenges • Menopausal acne and dryness • Increased sensitivity and redness • Uneven skin tone and pigment production • Hormonal hair growth Fortunately, there are ways to address these concerns: • Consult your doctor about medically managing hormones • Visit a qualified skin clinician for personalized treatments (volumising, tightening, blemish reduction, hydration, wrinkle reduction, redness management, and calming) • Protect your skin with high-quality mineral sunscreen • Maintain vitamin D levels through morning and late afternoon sun exposure or supplements • Incorporate collagen-stimulating peptides, vitamins A, B, and C, and soothing ingredients into your skincare routine Lifestyle Choices for a Radiant You 1. Regular exercise for bone density and insulin optimization 2. Balanced diet with macronutrients 3. Sufficient vitamin D levels 4. Supplement with omega fatty acids in optimal ratios 5. Stay hydrated Skincare Essentials Look for gentle, fragrance-free products containing: • Collagen-stimulating peptides • Vitamins A, B, and C • Soothing ingredients like SC Buckthorne oil • Hyaluronic acid and moisturisers Embracing beauty in menopause and beyond requires knowledge, self-care, and a positive attitude. By understanding the changes in your skin and making informed lifestyle choices, you can radiate confidence and vitality. Stay beautiful, inside and out. For more details on managing skin changes, effective skincare, and rejuvenation treatments for healthy skin, please contact AURA MEDICLINIC at Ashmore City Professional Centre. info@auramediclinic.com.au | auramediclinic.com.au Mary Ellen Beattie Registered Nurse Skin & Laser Specialist Ph: 5654 5199 Ashmore City Professional Centre 206 Currumburra Rd, Ashmore THREE BOYS GONE by Mark Smith Mark Smith presents the ultimate moral dilemma in a breathtaking psychological thriller. Would you try to save them? ‘First rule of rescue: don’t create another casualty.’ Grace Disher is about to face every teacher’s worst nightmare. Three of her students are going to die. On a high school camping trip, three boys slip away for an ocean swim. By the time Grace catches up, the perilous surf conditions are overwhelming the teenagers. If she goes in, she will die trying to save them. Should she have given her life? The question haunts Grace as investigations begin and her decision not to attempt a rescue comes under scrutiny. Hounded by conflicted staff, grieving parents and relentless media - all dissecting her actions, all looking for someone to blame - Grace’s safety is compromised and she must be careful who she trusts. And she’s not the only one with a secret. Three Boys Gone is a heart-in-mouth psychological thriller by award-winning author Mark Smith - a twisty, unflinching and pacey page-turner about an impossible choice and how tragedy tests and defines us. ISBN: 9781761269868 | Format: Trade Paperback | Pub Date: 31/12/2024 Category: Thriller / Suspense, Modern & Contemporary Fiction (Post C 1945), FICTION / Thrillers / Psychological, FICTION / Women Imprint: Macmillan Australia | Price: $34.99 | Pages: 336 TO ENTER write your name, address & phone on the back of an envelope and post to: THREE BOYS GONE PO Box 3302, Burleigh Town 4220 • Entries close 31.12.2024 Winners book prize will be couriered so please provide a phone number. You may put phone number inside envelope if you are worried about scams... thankyou! Enter To Win BOOK GIVEAWAY Congrats October Winners! $50 GIFT CARD SUDOKU: J. Ely, Burleigh Waters CROSSWORD: N. Proctor, Runaway Bay CRYPTIC: C & J Fenn, Nerang TO DIE FOR DAVID BALDACCI BOOK COMPETITION A. Hodgson, Elanora | J. Worrall, Varsity Lakes M. Christie, Biggera Waters | V. Brown, Carrara S. Fisher, Maudsland THE SONGS OF MOTOWN @ TWIN TOWNS T. Watts, Tweed Heads Tired of Broken Vertical Blinds? Blinds Don’t Open? Fabric Blades Faded? CALL RON 0438 724 834 No Call Out Fee or Minimum Charge SPECIAL PRICES FOR SENIORS We can fix them or replace Tracks only, New Blockout Blades or complete NEW Verticals with simple Wand Controls
9 Diamonds (Real) - Natural Gems - Pearls - 9ct & 18ct Gold - Silver All Pieces have an Independent Valuation Certification CLOSING DOWN HALF PRICE SALE HIBISCUS JEWELLERS Necklace 18k Gold Diamond .89ct 18k White Gold Natural Rubies & Diamonds 1.14ct 18k Rose Gold Moreanite Diamonds Pink Green Tourmaline 2.45ct $5400 $8000 $6000 $13990 $2700 $7000 NOW NOW Main Hall, 1st Ave, Carrara Markets Saturday & Sunday $3000 NOW $4000 NOW HIBISCUS JEWELLERS Main Hall, 1st Avenue Carrara Markets Open Saturday & Sunday 8am – 2pm After nearly 20 years at Carrara Markets, age and health are now knocking on the door. The Surgeries, Chemotherapy, Herceptin and Radiation dance for a year leaves you exhausted. Now Macular Degeneration means it is time to put the Diamond Tester, Ring Size Stick and tools away. YES it is time to close permanently and everything is selling for half its marked price. Diamonds (real), gems, pearls, 9 and 18 ct. gold and silver. I have never kept man made (lab grown) diamonds and yes they can be tested. My stock is high quality and beautiful, and I have no Argyle Pink Diamonds (Certified) by Argyle left as all of my designs have gone to happy homes. It is very sad and I have loved the jewellery business for the last 35 years. This is your opportunity to buy Quality Jewellery at half of the marked price. A happy Christmas and New Year to all. The sale will last until the majority of the stock is sold. Bronwyn Supporting Senior Health and Independence with Meal Delivery Services As people age, maintaining proper nutrition becomes both essential and challenging. Many seniors face obstacles with grocery shopping, meal preparation, and ensuring they receive adequate nutrients daily. In response, specialised meal delivery services provide a practical solution, offering convenient and nutritionally balanced meals that support health and independence. Meal delivery services provide high-quality, nutritionally balanced meals tailored to seniors' specific dietary needs. With options like hearthealthy choices, these services make nutritious eating both enjoyable and convenient. Through portion control and balanced nutrition, meal delivery services empower seniors to stay independent while consistently meeting their dietary needs. For seniors, a balanced diet does more than sustain health; it enhances quality of life by enabling independence and energy for daily activities. Nutritionally balanced meal delivery services offer seniors an effective way to meet these needs while enjoying flavourful, well-prepared food. With the right nutrition, seniors can maintain muscle mass, bone density, and overall physical function, all of which are vital for quality of life and independence in later years. Gourmet Meals combines nutritional quality with convenience, making it an excellent choice for seniors looking to maintain a healthy diet and independence. For information on how Gourmet Meals can support healthy ageing, explore their menu online or phone 1300 112 112. Did you know you can use your Home Care Package funding to purchase Gourmet Meals? As an approved supplier for meals, we make it easy for you to savour nutritious and delicious meals without the hassle of cooking. With an eligible Home Care Package, 70% of the total order plus delivery is covered, meaning you only pay 30% out of pocket at the time of ordering. HEALTHY EATING MADE EASY Call now 1300 112 112 www.gourmetmeals.com.au HOME DELIVERY OF READY MADE MEALS New Customers use the code word INTRO and receive a FREE MEAL Minimum order applies, one per customer l3 Gluten Free l3 Wholesome and nutritious l3 Convenient ready-made frozen meals l3 Australian owned and operated l3 Tastes like home cooking l3 Home delivered or available in stores Minimum order $49.00 (excl delivery of $7.50) Full range of meals available at Booval Newsagency, 38 South Station Road, Booval Advertorial Meals snap frozen to retain all freshness, nutrients and flavours WHEN compared with their fresh alternatives, frozen meals are still wrongly misconceived to be the unhealthier option, says Gourmet Meals owner Daniel Wuthrich. “However, research continuously suggests that it’s quite the opposite,” he said. “A common misconception is that frozen foods lack the same levels of nutrition, but in actual fact, frozen meals can retain even more nutrients than fresh food.” Mr Wuthrich said that with every day that fruit and vegetables sat at the shops or in a fridge, more and more nutrients were lost, while freezing those foods kept their valuable vitamins and nutrients intact. “If you’re after a calorie-controlled diet that’s not only convenient but also maintains its nutritional integrity, why not try some of our frozen ready-made meals?” he said. “Gourmet Meals provides a wide range of healthy and portion-controlled meals that are high in fibre and protein, and reduced in salt and fat. “Our meals are snap frozen in order to retain all their freshness, nutrients and flavours. “They go straight from the pot to the blast freezer in order to stay fresh without the need for any added preservatives, flavours or colours.” Mr Wuthrich said all Gourmet Meals were free from gluten and additives, and the act of freezing simply left the goodness intact ready for people to take advantage of once they were heated up to eat.“ Gourmet Meals has a varied menu filled with great tasting meals that are just like home cooking and remind you of the delicious meals mum used to cook when you were growing up,” he said. “Some of our all-time favourites are cottage pie, curry prawns and honey soy chicken as well as all our roasts and casseroles, not to forget our yummy soups and scrumptious desserts. “Ordering ready-made frozen meals is extremely convenient for busy parents and time-poor professionals; they also minimise food wastage, which is not only good for the hip pocket, but also reduces the environmental footprint. “It gives the possibility of having a varied menu throughout the week, every day something different. “Check out our menu today to discover our wide range of healthy meals that can be delivered straight to your door at a competitive price.” Ordering ready-made frozen meals is extremely convenient for busy parents and time-poor professionals; they also minimise food wastage, which is not only good for the hip pocket, but also reduces the environmental footprint. – Owner Daniel Wuthrich Full range of meals available at 46/215 Brisbane Rd, Biggera Waters | Mon-Fri 9am to 4pm. Minimum order $59 (excl delivery of $8.90) 4 Large Gluten Free Variety 4 Convenient ready-made frozen meals 4 Tastes like home cooking New Customers use the code word INTRO and receive a FREE MEAL Minimum order applies, one per customer 4 4 4
10 1939 England and Wales National Register Compiled on 29 September 1939, the eve of WWII, this register is of great value to those researching England and Wales because it is the only database available between 1921 and 1951. Initially, it was created to issue identity cards, ration books and for conscription purposes. While place of birth is not included actual date of birth was - a valuable tool in your research. Be careful though, citizens may have falsified their DOB to avoid conscription. Addresses, gender, marital status and occupation are all included. Because it was designed as a working document it includes annotations made after the collection of initial data and until 1951 when the next census was held. As an example, if a female changed her name because of marriage you may find her new name included in green or red ink. Another thing you may notice when researching this document is many redacted entries. These lines have been closed because the individuals have not reached 100 years of age and therefore may still be alive. This is being updated yearly. Redacted entries will not show up in the search index. You can search this register on several online platforms including Ancestry, FindMyPast, and MyHeritage. For help with producing your family tree, you may like to join the Gold Coast Family History Society. For a modest yearly fee, you will have access to a comprehensive library, many worldwide subscription websites, and fellow researchers prepared to help you get started or break down any brick walls you may encounter. For further information visit http://www. goldcoastfhs.org.au or attend our rooms at the Bicentennial Building, 833 NerangSouthport Road, Nerang. The Gold Coast Family History Society wish to advise that our rooms will be closed for research from Saturday 14th December 2024, re-opening Tuesday 14th January 2025. GOLD COAST FAMILY HISTORY SOCIETY Brain Fog – is it all in your head? Brain fog refers to a set of cognitive issues affecting thinking and memory. Health professionals may call it “cognitive dysfunction” or “cognitive impairment.” It is not a medical condition but can occur alongside various health issues. Brain fog differs from dementia or delirium and is surprisingly common, affecting nearly two-thirds of menopausal women and three-quarters of people undergoing cancer treatment. Brain fog symptoms include: • Forgetfulness, such as names, dates, or why you entered a room. • Difficulty concentrating, thinking clearly, or multitasking. • Trouble recalling specific words or learning new information. • Challenges with planning and problem-solving. These symptoms often come and go but can disrupt daily life, school or work performance, relationships, and self-esteem. Open communication with loved ones and colleagues can help them understand your challenges. Brain fog symptoms may fade over time, especially if linked to temporary causes like menopause or cancer treatment. When associated with an underlying condition, symptoms might improve with proper treatment. Common causes include: • Sleep deprivation or lack of exercise. • Nutritional deficiencies or stress. • Hormonal changes during menopause. • Certain medications, like those for arthritis or cancer. Brain fog has gained attention as a primary symptom of long COVID. It may also occur with conditions such as chronic pain, depression, diabetes, anaemia, multiple sclerosis (MS), and cancer. Causes vary; for example, menopause-related fog may stem from hormonal shifts, while MS may involve nerve damage. Consult a doctor if brain fog is frequent or interferes with daily life. If you’re anxious about dementia, your doctor can help differentiate brain fog from dementia or delirium. Diagnosis involves discussing symptoms and may include blood tests or brain scans to identify treatable causes like anaemia or diabetes. If dementia is a concern, neuropsychological testing may reassure you, as brain fog typically yields normal results. Treatment focuses on addressing underlying causes and lifestyle strategies, including: • Adequate sleep, exercise, and a balanced diet. • Stress management through mindfulness or relaxation techniques. • Brain activities like puzzles or learning new skills. • Avoiding environments that worsen symptoms. Improving Memory and Focus Techniques include creating routines, breaking tasks into smaller steps, focusing on one task at a time, and using memory aids like diaries, lists, and reminders. Designating specific spots for essentials like keys can also help. source: healthdirect.gov.au
11 3 Bulk Billed Eye Tests 3 Most Health Funds Accepted 3 External Prescriptions Welcome Don’t forget to use your Optical Benefit before 31st December *Excludes Maui Jim, Zeal and Oakley Sun RX $150 OFF COMPLETE PAIR PARIS MIKI OPTICAL Shop 18, 12 Sir John Overall Drive, Helensvale Plaza Phone 5580 5010 | www.paris-miki.com.au Book your appointment today! Use it or Lose It! Sunglasses: A Summer Essential Australians are renowned for their love of summer. With over 85% of the population living within 50 kilometres of the beach, it’s no surprise that conversations often revolve around which beach to visit as the season approaches. However, summer fun comes with a serious caveat: the harmful effects of the sun’s ultraviolet (UV) rays. While we’ve learned to protect our skin, safeguarding our eyes is just as critical. Prolonged exposure to UV rays can cause both short- and long-term eye damage, including conditions like macular degeneration, cataracts, and even ocular melanoma. In the short term, it can lead to photokeratitis, commonly known as “snow blindness.” Australia’s high rates of sun-related conditions, including skin cancer and eye damage, underscore the need for better sun-safe habits. Although skin cancer rates are gradually declining, the incidence of sun-related eye issues continues to rise. Experts predict a significant increase in the number of Australians developing cataracts over the next two decades. Understanding Cataracts Cataracts, a clouding of the eye’s lens, often develop slowly over years of repeated UV exposure. While they aren’t caused by a single afternoon at the beach without sunglasses, cumulative damage builds over time. Taking small, consistent steps to protect your eyes can help reduce the risk of developing cataracts and other vision problems. Protecting Kids’ Eyes Children are particularly vulnerable to UV-related eye damage, making it essential to instill good habits early. When selecting sunglasses for kids, prioritise options that offer genuine sun protection. Wraparound styles that fit snugly on the face are ideal. Avoid novelty sunglasses or costume shop varieties—they might look fun, but they won’t protect young eyes at the beach. Expert Eye Care at Paris Miki Optical For high-quality eyewear and expert advice, Paris Miki Optical is a trusted choice. Store Manager Michael, with over 31 years of experience as a qualified optical technician, has been serving the local community for more than 23 years. The onsite workshop ensures quick service, including same-day repairs and lens replacements for in-stock items. If you’re using your own frames for new lenses, you won’t have to wait weeks to get them back. Make this summer not just a season of fun but also a time for smarter sun protection—for your skin, your eyes, and your family’s health.
12 Backhousia myrtifolia is a versatile garden plant with at least five common names, a fascinating back story, and connections with distinguished botanists and First Nation Peoples. A hint to its many uses in pre-colonial and early colonial times are its common names of Neverbreak and Ironwood – alluding to the toughness of the timber. Also known as Cinnamon Myrtle due to the fragrance of the young leaves, their suitability as a flavour additive, and its antibacterial qualities. The genus name Backhousia celebrates Quaker Missionary, Nurseryman, and Botanist James Backhouse who between 1832 and 1838 visited and reported on the conditions of penal colonies and the resettlement reserves of Aboriginal Australians. Known for his disregard for red tape he promoted penal reforms and land rights for Aboriginals. On his travels his fascination with Australian flora grew and he collected botanical specimens which he prepared and sent to Kew Gardens, leading to the adoption of his name for the Genus Backhousia. Its native range is from south-east New South Wales to Bundaberg. The bright white flowers and fragrance attracted leading colonial botanists. Robert Brown, the botanist on the Flinders Expeditions between 1802 and 1805 collected it on the shores of Sydney Harbour. Explorer and botanist Allan Cunningham, whose name is celebrated not only in botany but in major landforms collected it along the Grose River in the lower Blue Mountains on an expedition in 1823. It also caught the attention of William Guilfoyle on his botanical wanderings along the Tweed River and McPherson Ranges in 1871. Guilfoyle’s botanical skills led to his being appointed Director of the Royal Botanic Gardens of Victoria from 1873 to 1909. As a hardy landscape plant, it lives up to the reputation it was afforded by these distinguished colonial botanists as well as present-day botanists and horticulturists. Left to grow to its natural form and size it makes a beautiful and useful shade tree or screen. It can be trimmed to a formal hedge or pruned to a dense high screen for privacy or as a windbreak. The nectar attracts butterflies, in particular the migratory Blue Tiger butterfly as well as stingless native bees. This and other species in the Backhousia genus including Lemon Myrtle B. citriodora, and B. angustifolia can be seen growing successfully at the Botanic Gardens at Benowa. They are all sometimes available as tubestock at Friends monthly Friday morning Plant Sale. Gold Coast Regional Botanic Gardens, Rosser Park, 232 Ashmore Rd, Benowa Visit www.friendsgcrbg.org.au or or visit City of Gold Coast www.gcparks.com.au Gardening by Kate Heffernan Honorary Life Member Friends of GCRBG, Botanic Garden Consultant 0417 294 778 A Touch of Grass Garden Care GARDEN CLEANUPS / REJUVENATION & MAKEOVERS A SPECIALTY We offer an experienced, professional and reliable service Call Jeremy on ... Est. Gold Coast since 2001 Let us create your new and rejuvenated garden where you can sit back, relax and enjoy your tranquil surroundings ... Specialising Garden Makeovers & Rejuvenation * Garden Care * Plant Selection * Soft Landscaping
13 Suite 4/17 Karp Ct, Bundall QLD 4217 E: admin@procorpservices.com.au l P: 07 5570 6111 PROCORP SERVICES PTY LTD Specialising in Factory Units, Commercial Properties, Townhouses, Villas and Unit Complexes PLAIN, SIMPLE & PERSONALISED BODY CORPORATE ADMINISTRATION EMAIL US TODAY FOR A FREE QUOTATION Reconnecting Through Hearing Health: The Essential Role of Audiology for Over 50s As we age, many of us experience hearing changes that can significantly impact our quality of life. Hearing loss affects millions worldwide, hindering communication and social interaction, especially for those over 50. This makes the role of audiologists crucial in our local communities. Anthony, an audiologist at Bloom Hearing Specialists in Burleigh, explains that hearing loss can result from age-related changes known as presbycusis, exposure to loud noises, or certain medical conditions. “Gradual hearing decline can lead to feelings of isolation and emotional distress. Industrial environments also contribute, especially for those who worked in noisy settings without proper protection. Understanding these causes is vital for accessing effective interventions and support,” he emphasizes. Audiologists are dedicated professionals committed to improving hearing health through personalised care. They conduct comprehensive hearing tests, fit hearing aids, and provide valuable information on related conditions like tinnitus and balance issues. The journey to better hearing can be lifechanging. The initial fitting of hearing devices often elicits profound emotional responses. Anthony describes these moments: “The most rewarding part of my job is bringing a smile or even tears to a client’s face when they wear devices for the first time.” If you or someone you know is experiencing hearing difficulties, reach out to Anthony or one of the many expert audiologists at a local Bloom Hearing Specliasts near you. For more information or to schedule an appointment, visit www.bloomhearing.com.au or call 1800 554 968. Don’t let hearing loss hold you back from enjoying life to the fullest!
14 Answer to Crossword No. 114 from last issue Answer to Cryptic Xword No. 114 from last issue Answer to Sudoku No. 114 from last issue 1 8 11 13 17 21 26 28 9 10 12 14 15 16 18 19 20 22 23 24 25 27 29 2 3 4 5 6 7 A L L E G I A N C E S T O N D O U H A I E V I O L I N F O R C A B L E A K S S P R E D N O S P E E C H P A S T E L C M A M E E L A T E T A S T E L E S S R M N X R E T R A I N E D T A C I T E N A R E P A W P A W M I D O C E A N A I T S S C M S C O N F I R M S C H E E S E K D O U R N L S U S N E G L I G E N T L Y 2 3 4 9 11 12 13 15 16 20 21 23 1 8 10 14 22 5 6 7 17 18 19 S H R I N K O T D U N E N L A R G E D N U A N C E I O B S A P R O P O S A L H E A T H S P T A E A R R E S T E D D K U E E A R L I E S T G T R A H O R R O R G R A T E F U L O A O E O E X O T I C S W I N D L E S V T S T D S H E E T S 1 5 9 2 6 7 3 8 4 2 6 3 8 4 9 5 1 7 4 7 8 5 3 1 6 9 2 5 9 7 1 2 4 8 6 3 3 8 2 6 9 5 4 7 1 6 4 1 3 7 8 9 2 5 9 3 6 4 1 2 7 5 8 7 2 5 9 8 3 1 4 6 8 1 4 7 5 6 2 3 9 ME: I have many hidden talents. Someone: Like what? ME: I don’t know. They’re all hidden. • Eyelashes are supposed to prevent things from going into your eyes . . . but whenever I have something in my eye, it’s always an eyelash... eyeronic!! • Someone just accused me of plagiarism. ... Their words, not mine! • The first time I used an elevator it was an uplifting experience, the second time it let me down! • Singing in the shower is all fun and games until you get shampoo in your mouth . . . then it becomes a soap opera. • The first rule of passive aggressive club is . . . You know what. Nevermind. It’s fine. • I’m not short, I’m just more down to earth than most people. • What do you call somebody that has no body and no nose? Nobody knows. ACROSS 4. Muddle for a long time after getting the communications. (8) 8. Found a hanger-on beside the location. (8) 9. Negative directions wrongly seen? Rubbish! (8) 10. Took off clothes that were torn on the road. (8) 11. Describes the broken axle pins. (8) 12. Let go for nothing. (4) 14. Domestic animals come back for a walk. (4) 15. Able to soak up being away acquiring the sphere. (9) 16. A study of the city in Yemen. (4) 18. On one occasion previously. (4) 21. The hard hit ball surprisingly races into the French Sea. (8) 24. Wild rain wore the metal pots. (8) 25. Damaged bore seal may be pierced. (8) 26. Couple with many sailors. (8) 27. Steadies terrible highs and lows at the beach. (3,5) DOWN. 1. Does the wild cat deviously trap hen? (7) 2. Does a bone exist at sea. (9) 3. Walks lamely to find many mischievous children. (5) 4. Hundreds discontinued healed. (6) 5. Musician on the beach finds bird. (9) 6. Near a rebuilt stadium. (5) 7. Fundamental nature of perfume. (7) 13. Lambada is danced in Pakistan. (9) 14. Block the rock fence. (9) 17. State it was cleared in error. (7) 19. These vegetables sound like they could be gold. (7) 20. Rip away a text to find spectrums. (6) 22. The exploding cleat gave a brilliant display. (5) 23. Fortified wines were found at the harbours. (5) CRYPTIC 115 Answer next issue 1 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 26 27 2 3 4 5 6 7 25 TO ENTER SEND YOUR COMPLETED CRYPTIC CROSSWORD TO: “Over 50s Cryptic Crossword Competition” PO Box 3302, Burleigh Town City Q. 4220 Write your name and address on the back of an envelope. First correct entry drawn will win a $50 Gift Card. Entries close 30.12.2024. Winner notified by mail. Coles Supermarkets, Coles Central, Coles Express, Myer, including Myer.com.au, Target, Kmart, Officeworks, Liquorland, Vintage Cellars and First Choice Liquor. Win a $50 GIFT Card
15 Service & Product Warranty 10 YEARS Australian Standards Tested 25 YEARS Proven Track Record 30+ YEARS GOT LOOSE, PEAKING OR CRACKED TILES? BEFORE AFTER 0414 446 579 CALL DAN FOR A FREE QUOTE GOLD COAST OFFICE 07 5646 6344 FIXLOOSETILES.COM.AU INTERNAL TILES EXTERNAL TILES PATIO FLOOR SPLASHBACK POOL COPING BATHROOM WALL & FLOOR WE CAN FIX FREE, FIXED NO OBLIGATION QUOTES FREE, FIXED NO OBLIGATION QUOTES Need it done? Jim’s the one! 131 546 INSURANCE COVER Satisfaction Guaranteed! P Lawn Mowing P Gutter Cleaning P Rubbish Removal P General Maintenance P Irrigation Installation P New Lawn Laying P Yard Clean Ups P Tree Removal P Weed Control P Fertilizing P Pruning clothes we wear, the car we drive, or the gadgets we use can signal something about our personality or values. When we identify with a brand’s image or message, it reinforces our loyalty because it aligns with who we are or aspire to be. Customer rewards and incentives. Many brands offer loyalty programs, discounts, or exclusive perks for returning customers. These incentives can make it financially advantageous to stick with them. Ultimately, brand loyalty is a blend of emotional and rational factors that go beyond just the product or service itself. For the record, the Reader’s Digest top 20 trusted brands in Australia for 2024 were: Dettol, Band-Aid, Cadbury, Bunnings, Dulux, Cancer Council, Bridgestone, Panadol, Toyota, Bega, Weber, Royal Flying Doctor Service, Dairy Farmers, Glen 20, Selleys, Weet-Bix, Woolworths, Lipton, Finish, and Yates. Is loyalty always a virtue? Research has found that customers who stay loyal to a particular brand or retailer can end up paying more. How often have you seen a product or service you use advertised at a lower price, then discover that the savings are only available to new customers? It happens so often that the term “loyalty tax” has been coined to describe the phenomenon. Businesses do it to attract new and more customers. And they do it safe in the knowledge that you, a loyal customer over many years, may be peeved but will probably stick with them anyway. In 2023, the Australian Competition and Consumer Commission (ACCC) found 79% of households were paying more for electricity than they needed to. And a recent Canstar report revealed that householders who didn’t shop around for home and contents insurance missed out on saving an average $819 a year. Sally Tindall, Canstar data insights director, told the ABC Australians were “an incredibly loyal bunch and that’s probably to our detriment.” So, what should you do to get a good price, even if you decide you don’t want to change brands? Chris Barnes, from consumer group CHOICE, said it often paid to be a “tricky customer” and try to negotiate a better deal. “You may find that if you’re really willing to put in a bit of time on the phone, they might be able to pull out some discounts that are nowhere mentioned on their website,” he said. About brand loyalty Brand loyalty is a powerful force that drives consumer behaviour and it’s something many companies strive to cultivate. But why do we remain loyal to certain brands? The answer lies in a combination of emotional, psychological, and practical factors that shape our buying habits over time. Emotional connection. Many of us associate brands with positive emotions, experiences, or memories. Brands that tap into our emotions often enjoy long-term customer relationships. Trust and reliability. Consistency in quality is a key factor. When a brand delivers reliable products or services time and again, we begin to trust it. Convenience and familiarity. Familiarity breeds comfort. Once we’re used to a brand’s product design or service experience, it becomes easier to continue choosing it. Changing brands means having to adjust – and that can take more effort than we’re willing to expend. Social identity. Some brands become part of our identity. The
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